Over 1.3 million people tuned into YouTube for the live U2 concert from The Rose Bowl. One of the first songs they played was "Stuck In A Moment You Can't Get Out Of". It is a Grammy-winning song that inspires its listeners to stay positive despite difficult situations.
From a social media perspective, I often see great companies and individuals who are stuck in marketing moments - both positive and negative. One of my manufacturing clients has historically seen significant results from their print media campaigns. After two months of critical analysis and discussions, we are now creating their first Facebook fan page and actively monitoring their brand online.
Another colleague is dealing with negative comments on his blog about his coaching services. My friend is trying to resolve the situation. Since the comments are anonymous, he doesn't even know yet if the person actually used his services. I see that it is exhausting a lot of time and keeping his focus away from his other goals.
In a negative or positive moment, analyze the costs and benefits from pursuing your desired outcome. Evaluate the old and new solutions that are available to solve your customers' problems. You may have been successful with certain tools in the past and this doesn't mean that this will continue in the future. Hopefully, you have a supportive team to help you out of any sticky situation.