When I started on Twitter, I was guilty of dumping. My Twitter stream looked like a mini-job board of open positions with links for qualified candidates to apply. It is impossible for a candidate have a conversation with a stream of open positions.
Here are some recommendations on how to avoid only dumping your jobs on Twitter:
- Give value to your ideal candidates. Tweet about recent articles and blog posts that your target audience wants to know more about.
- Connect with your potential candidates in person using Twitter. Coordinate and promote a tweetup. Find a thought leader or author from their industry that you could feature at the event to generate additional interest.
- Promote your professional relationships by tweeting about events and newsworthy highlights of your non-profit partners and other sister companies.
- Help those who have questions via Twitter. Be sure to respond to each person, especially if they need to be redirected to another contact within your company.
- Discover referral opportunities. Build relationships on Twitter with other recruiters who may be willing to refer candidates to you or partner with you on specific seasonal hiring projects.
- Discuss competitive advantages of your culture. Any benefits that your organization offers that endorses a positive work-life balance is ideal tweet material.
- Highlight loyal employees’ accomplishments or departmental successes of your business. Companies that are stable and doing well attract talent.
- Remember your purpose on Twitter. Does your Twitter account exist only to broadcast open jobs and provide one-way communication to an audience of potential hires? Hopefully, your Twitter page is one small tactical piece of a significantly larger recruiting strategy.