Twitter Lists can help you organize and group the people you follow on Twitter. With Twitter Lists, one can create 20 uniquely titled lists and add up to 500 Twitter accounts on each one. I’m honored to be a part of at least 100 Twitter Lists and appreciate those who have added me.
According to Twitter, “Lists are public by default (but can be made private) and the lists you've created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.”
Although there are many benefits of Twitter Lists, some do not see the competitive intelligence that they provide. Many have created lists for Twitter users in specific industries, professions, companies and locations. Company Twitter Lists are a bounty of poachable talent for recruiters.
You can easily search Twitter Lists using Listorious, an online directory of the best Twitter Lists. When you build a Twitter list, you save others time to figure out whom to follow in those niches and reveal who has the best content. Twitter Lists show which specific people decision makers trust, which can be leveraged for business development purposes. View your competition's Twitter Lists to see if there are any hidden gems.
Be careful when creating Twitter Lists, so that your newly discovered client prospects or trusted relationships are hidden from your competition. It may be more beneficial to keep your Twitter Lists private.