The true beauty of social media is that we can harness its' powers to generate win-win opportunities. You will see a better ROI if you do more than just monitor the social media activities of your customers and competitors.
The song, "Say", by John Mayer is my social networking anthem. It inspired me to stop lurking in social media communities and start contributing. It is a bonus that John Mayer has over 2 million followers on Twitter from his authentic tweets.
Is it time for you to take a leap of faith, continue to listen and finally participate in the online conversations about your industry or company?