When I first
read the phrase above, it truly upset me. This isn't fair. I was born and raised in a small town in Iowa with a strong sense of community. Your reputation and values determine one's professional worth. It is comforting to go home where everybody knows your name, just like in the sitcom, "Cheers".
Online you are judged by what is found when someone views your social media footprint by googling your name or your brand. The good news is that we have the ability to contribute and influence what is indexed by Google.
If you are interested in growing your professional network and reach, first analyze your current social media impact, digital strategy and areas for improvement. It all starts with a goal and a Google search.