Bert DuMars, VP E-Business and Interactive Marketing at Newell Rubbermaid and Rachel Happe, Co-Founder and Principal, of The Community Roundtable presented an interesting webinar today on growing and nurturing an online community.
Bert discussed the integration of Sharpie’s mass media tactics and social media activities. The Sharpie team wanted to embrace and build relationships with existing Sharpie communities and fanatics. Newell Rubbermaid designed a website that showcases a wide range of creative Sharpie creations at http://www.sharpieuncapped.com. Have you ever seen a Lamborghini completely covered in Sharpie artwork before?
Rachel shared a community maturity model and how the functional areas within the organization are also affected. It is important to be aware of the different challenges as your community matures.
Thanks to Aaron Strout, CMO at Powered for coordinating a great webinar.