With over 500 million users, Facebook continues to bring us closer together. Take a look at these five tips, if you would like to get more attention from your target audience in this social network.
1. Start with a strategy
When you started your business and put in a phone line, did you think that customers would call you immediately? Of course not, your company had a marketing strategy to increase the amount of calls your sales people would receive. Like with any marketing channel, Facebook requires a specific plan in order to gain the most ideal results. People are not going to flock to your Facebook Page, unless you have significant brand equity.
2. End the stream of posts from games or applications
Playing games is one of the most popular activities online. When you post an action from these online games to your wall, you separate yourself from others who do not share your love of these applications. Most of your non-social media friends do not know how to hide different posts or specific content within Facebook.
3. Take the conversation offline
Don’t rely solely on Facebook for your marketing plan. Continue to pick up the phone and/or meet with your clients at their offices on a regular basis. Use Facebook to enhance your relationship and connect socially with your contacts. Invest more time making introductions or reconnecting with colleagues at networking events.
4. Reveal who you are on a daily basis
Show different sides of your life, interesting views and inspiring stories from people that you admire. Think about who you are and what you value. Is this reflected everyday in your wall on Facebook through your photos, videos, comments and likes? When you post content that is relevant and important to your audience, this increases the participation on your Page.
5. Highlight others
Earn more social networking credibility by genuinely promoting others. There are many ways that you can give appreciation to others on Facebook. For example, you could write a recommendation for a colleague or mentor in LinkedIn and then post a link to their profile on your Facebook wall. By showing that you value your trusted relationships, it will help you create new friendships too.