Social Precision Bloghttp://socialprecision.com/blog/Social Media Simplifieden-US2012-02-14T04:40:24ZSquarespace Site Server v5.11.81 (http://www.squarespace.com/)The Most Influential NASCAR Related Twitter Accountshttp://socialprecision.com/blog/2012/1/17/the-most-influential-nascar-related-twitter-accounts.htmlJenny DeVaughn2012-01-17T18:54:56ZKlout NASCAR twitterThere are over 13,000 Twitter accounts with bios that contain the word, NASCAR. Over the past few years, we've seen an increase in NASCAR accounts from drivers, drivers’ loved ones, spotters, media professionals, fans, crew chiefs, pit crewmembers, racetracks, sponsors and fans.

Inanimate objects accounts are on Twitter for race-related items like The Orange Cone. There are also a handful of fake parody accounts featuring NASCAR executives, drivers and even their beards.

According to Klout, here are the most influential NASCAR related Twitter accounts and their bios for the past 90 days:

1. @NASCAR - Official news and information on races, drivers, teams and industry events

2. @KevinHarvick - Driver of the No. 29 Chevrolet in the Sprint Cup Series for Richard Childress Racing

3. @mw55 – (Michael Waltrip) – NASCAR fan

4. @DennyHamlin - Driver of the #11 FedEx Toyota Camry in the NASCAR Sprint Cup Series

5. @RyanNewman39 - NASCAR driver of the #39 US Army/Haas Automation/Tornados Chevrolet

6. @KaseyKahne - Race Car Driver

7. @Kenny_Wallace - The OFFICIAL Kenny Wallace Twitter Page

8. @Elliott_Sadler - Racer. Hunter. Golfer. Softball Player. Proud Dad

9. @jpmontoya – (Juan Pablo Montoya) - Colombian car racer. Currently racing NASCAR, Former F1, IndyCar, Daytona 24, FIA F3000, Indy 500 winner/champ.

10. @BrianLVickers – Never Give Up

You may get an update on this list by visiting Klout at http://klout.com/#/topic/nascar.  The Klout score measures influence based on your ability to drive action. This list was created by Klout to determine online influence over a specific topic, NASCAR. Klout judges quality of content by the reactions it produces, not if the reaction is negative or positive. Some of the accounts above may create more negative, than positive responses with their tweets.

Please note, a Klout score is a single social media metric and may drastically change once the season starts or other NASCAR notables start tweeting. Notice that the Twitter accounts with the most followers, does not necessarily mean that they have the most influence online or offline.

]]>Infographic: The Future Social CEOhttp://socialprecision.com/blog/2011/12/5/infographic-the-future-social-ceo.htmlJenny DeVaughn2011-12-05T18:27:53ZCEO SocialMedia infographicAt my company, our CEO is actively involved in key projects and often sends company-wide insights to employees via email, video and our internal website. Here is an infographic from CEO.com to show data around the reasons why leaders of an organization in general should be a part of their company's social strategy:

]]>From Talent Acquisition To Corporate Communicationshttp://socialprecision.com/blog/2011/12/4/from-talent-acquisition-to-corporate-communications.htmlJenny DeVaughn2011-12-04T18:25:00ZCareer Waste Management corporate communicationsIn June of 2009, I attended ERE's Social Recruiting Summit at Google in Mountain View, CA. The speakers, sessions, attendees, conversations and inspiring location reinforced my desire for a career in social media. It was the first time that I coordinated a tweetup. At the time, I was a recruiter for an agency with co-workers and a boss who were like family to me. There were many talented recruiters who were out of work. I debated if I was ungrateful for my current employment and if it was the right time to take a risk to follow my passions.

In the end, I had to follow my heart, face my fears and take calculated risks towards my professional goals. Through meetings with trusted colleagues, mentors and industry leaders, I left recruiting to focus full-time on delivering social media training and solutions. Since then, I've had many personal and professional successes and failures. Earlier this year, I joined Waste Management (WM), a Fortune 200 corporation with 1500 job openings in the U.S. and Canada.

Today, I'm grateful to announce another transition. I've accepted a new role within WM. My title is Manager, Social Media. I'm part of an extraordinary Corporate Communications team. It is bittersweet, since I truly enjoyed working on a daily basis with the first-class Talent Acquisition group at WM. Now I am responsible for all social media platforms, monitoring for our internal and external communication channels and engaging target audiences. It is an honor to represent Waste Management during the company's time of transformational change and growth. I am humbled and indebted for the innovative leadership driving positive change at WM.

Thank you to my friends, colleagues, mentors and family for their unconditional support. I wish you and your loved ones a prosperous and healthy 2012. Keep paying it forward!

]]>Infographic: What Happens Online in 60 Secondshttp://socialprecision.com/blog/2011/11/9/infographic-what-happens-online-in-60-seconds.htmlJenny DeVaughn2011-11-09T15:57:25Zinfographic socialanalytics statisticsIt is amazing that 98,000+ tweets and 320+ new accounts are created each minute on Twitter. During that same 60 seconds, there are 694,445 search queries on Google. We share 695,000+ status updates on Facebook. Check out these other statistics about how we spend each minute online:

]]>Recruiting Innovation Summit at Facebook HQhttp://socialprecision.com/blog/2011/10/26/recruiting-innovation-summit-at-facebook-hq.htmlJenny DeVaughn2011-10-26T17:02:15Z#ris11 facebook presentation recruiting ris11 slidedeckIt was an honor to speak at Facebook. My session, "Innovative Recruiting in a Conservative Corporate Environment", gave me an opportunity to share insights regarding my social media role at Waste Management and some of the lessons that I have learned thus far.

Here is a link to the PowerPoint presentation and slides:Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ - Jenny DeVaughn

Thank you to Lance Haun, David Manaster, Kate Wilson, Amy Berry, Brendan Shields, Susan Strayer, Richard Cho, Matt Millunchick, the other speakers, sponsors, my colleagues and onsite/virtual attendees for their support.
]]>Pay It Forward with a Free iPad2http://socialprecision.com/blog/2011/10/7/pay-it-forward-with-a-free-ipad2.htmlJenny DeVaughn2011-10-07T21:08:21Zcinnabon ipad2 nokidhungry payitforwardAfter making a donation to Share Our Strength's No Kid Hungry charity, I was entered in a drawing to win an iPad2 from Cinnabon, Inc. Surprisingly, I was the lucky winner. Now I have the opportunity to pay it forward with your help.

Post a comment below as to who you think deserves this iPad2 and why (less than 500 words please). Comments must be posted by 5:00pm (Eastern) on Monday, October 10th, 2011 to be considered.

Please note that this is not an official sweepstakes and not affliated with my employer. I'm personally selecting one person's recommendation on who should get this iPad2. The person who receives the 3G 32G White Verizon iPad2 will be responsible for all charges to get it set up with Verizon Wireless.

Thanks again to Cinnabon for this fun way to pay it forward.

]]>Infographic: History of the Mobile Phonehttp://socialprecision.com/blog/2011/9/12/infographic-history-of-the-mobile-phone.htmlJenny DeVaughn2011-09-13T02:06:07Zinfographic mRecruitingcamp mobileThanks to Infographic Labs and Vodafone Australia for this statistic-filled infographic on the history of the mobile phone.

Don't miss out on being a part of history by attending the first mobile recruiting conference for HR and recruiting professionals in San Francisco. Find out more at http://mRecruitingcamp.com.

]]>Find the Best Solutions Through Team Collaborationhttp://socialprecision.com/blog/2011/8/10/find-the-best-solutions-through-team-collaboration.htmlJenny DeVaughn2011-08-11T02:35:53Zcollaboration teamAt work, I'm grateful to partner with collaborative colleagues guided by a management team that is determined to transform our company. Here are some tips on how to help your team work together better to uncover opportunities:

1. Hold team meetings to discuss new opportunities and delegate next steps.
After a team meeting to share ways to improve your organization, assign action steps to investigate or implement those ideas with a specific timeline. Stop the cycle of indecisive meetings without effective decisions. If your leadership doesn't show interest in these opportunities, employees will stop trying to make improvements and continue to perform maintenance duties.

2. Provide tools to share trends, fresh ideas and a diversity of thought.
Depending upon the size of your company and department, it may be best to review ideas on a weekly call, use instant messaging, post in a Google+ circle or have discussions in a private LinkedIn Group. Find out which platform is not an administrative burden and one that truly helps your team connect.

3. Allow employees to discover best practices away from their desk.
Introduce colleagues to other leaders within your organization who add value to your company. Include opportunities within your budget for individuals to attend conferences or events to learn best practices. Support employees who want to volunteer and participate in professional organizations.

The future success of your company depends upon the ability of teams to collaborate to create the most effective solutions. Keep in mind this quote, “Teamwork divides the task and multiplies the success.” - Unknown

 

]]>Checkers or Wreckers: NASCAR Driver, Brad @Keselowski's Twitter Press Conference #TPChttp://socialprecision.com/blog/2011/7/27/checkers-or-wreckers-nascar-driver-brad-keselowskis-twitter.htmlJenny DeVaughn2011-07-28T02:20:49Z#TPC @Keselowski NASCAR twitterWhen I arrive at the race track, my heart beats faster and I can't wait for the engines to start. Tonight I was excited to attend the first Twitter press conference coordinated by Brad Keselowski. For those of you who aren't familiar with NASCAR or the Nationwide races yet, Brad grew up in a racing family and is a respected driver for Penske Racing. He joined Twitter in May of 2009.

In a green-white-checker finish, on-air racing personalities often mention that it is either checkers (you win) or wreckers (you wreck and lose).

Here are some good and not so great moments of tonight's Twitter Press Conference:

Wreckers:
Brad started the press conference using the web application of Twitter. There isn't anyone who monitors an active social media presence that would have recommended it. There are too many tweets to follow and you miss out on finding out who the real influencers are by not using a more robust social media tool. During the chat, Brad switched to Twitter for iPad and still missed out on some opportunities to maximize his time during the chat session.

Checkers:
The concept was like other Twitter chats, except that Penske Racing set up guidelines for the media to be able to ask him questions directly first. Fans were encouraged to tweet to any media member about specific questions that they had. Brad also introduced each media person that he took questions from to the fans. I liked this aspect, because it brought a level of professionalism to the chat.

Wreckers:
Active Twitter fans are used to a fast-paced chat session. When Brad tweeted answers or comments during the chat, he usually didn't use the pre-determined #TPC hashtag. He would also just reply directly to a person. If you weren't following that person, you may have missed the tweet too. This made it difficult for fans to follow the tweets. It also made it seem at first as if Brad wasn't participating or answering any questions from the media.

Checkers:
Brad was extremely transparent about any question that he chose to answer from the media. My favorite question was asked by Bob Pockrass with SceneDaily.com: If you win at the Brickyard, how long does your kiss of bricks last and how long before you wash your lips? This translates well with his target audience. By genuinely connecting with the media and his fans, the #TPC tweets reached 134,996 people during the most active part of the chat session.

Based on Brad's work ethic, I know that his next Twitter Press Conference will be faster with even better results.

]]>Three Recruiting Conferences That You Must Attendhttp://socialprecision.com/blog/2011/7/25/three-recruiting-conferences-that-you-must-attend.htmlJenny DeVaughn2011-07-25T13:17:04Zevent linkedin mRecruitingcamp recruitingMost of us in recruiting and social media have a limited travel budget, several ongoing responsibilities and other time constraints.

Here are three events that you cannot afford to miss this year:

1. mRecruitingcamp in San Francisco, CA - September 30, 2011
This conference's Founder, Michael Marlatt, has been an innovative mobile leader for many years now. I remember when I first heard Michael speak at an ERE event, he was revolutionary. On September 30th, mRecruitingcamp will make its industry changing debut as the world’s first comprehensive mobile recruiting conference for HR and recruiting professionals. The lineup of speakers is second-to-none and I'm honored be the emcee. Registration to the event includes a step-by-step guide on mobile recruitment strategies and campaigns. Sign up here: http://www.mrecruitingcamp.com/register.

2. LinkedIn Talent Connect 2011 in Las Vegas, NV - October 17-19, 2011
Last year, I was able to attend the inaugural LinkedIn Talent Connect event. The technical and logistical aspects of the conference were exceptional. LinkedIn provided a variety of networking events and surprises to keep us engaged. The keynote speakers were inspirational. There are also four different learning tracks now, so the content should be even more relevant. Contact your LinkedIn representative for more info or visit http://talentconnect.linkedin.com/pricing-registration.

3. Recruiting Innovation Summit at Facebook in Menlo Park, CA - October 24, 2011
Formerly known as the Social Recruiting Summit, this is the ERE event that showcases emerging recruiting trends. I'm excited to be a speaker and also to visit the new Facebook's brand new campus at Menlo Park, CA. In the past, the networking at this event has been top notch, since it usually has a good mix of new attendees and industry favorites. The early bird pricing is in effect until August 26th: http://recruitinginnovationsummit.com/fb2011/register.

By strategically attending conferences, you invest in yourself and build beneficial relationships in person. Maximize your time while you are at these events to get the most out of them for you and your organization. Hope to see you there!

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