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VIDEO: Social Media ROI

Your social media strategy must be a part of your comprehensive marketing plan. Tactical components from a social media campaign can fail, if they are not properly aligned with your company's goals. There is a return on investment (ROI) when using social media tools and it can be measured. Don't believe me? Watch this video:


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Reader Comments (4)

Thank you for sharing this powerful video Jenny. Social Media is powerful. This is specific to B2C, B2B marketing, what if we were to create something like this for individuals who look to market themselves through social media.
How powerful can that be?

Thanks for sharing.

Darrin Grella
The Interview Guru

November 20, 2009 | Unregistered Commenterdarrin grella

Greetings, Darrin. Yes, I believe that social media helps level the playing field, so that individuals can have the same marketing opportunities as larger organizations. I'm checking out your blog right now: http://www.theinterviewgurus.com/theblog/

November 20, 2009 | Unregistered CommenterJenny DeVaughn

Love this video! and I love the quote/question - by Eril Qualman - why are we trying to measure social media like we do a traditional channel anyway? ROI of social media is the traction and the potential.

November 24, 2009 | Unregistered CommenterKerry Noone

Thanks for your comment, Kerry. Measuring social media and marketing efforts have continually been a challenge to some, but not your organization.

I'm impressed with all of the networks that Sodexo uses to connect with past, present and future employees: http://www.sodexousa.com/usen/careers/network/network.asp

November 24, 2009 | Registered CommenterJenny DeVaughn

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