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Your Personal Brand - Niche or Noise?

One of my favorite things about SXSW is seeing some of the most influential web celebrities in person. I can tell them how they have inspired me and start building a genuine relationship. Each online mentor has their own distinctive characteristics, perspective and success story that sets them apart from others.

You were also given strengths and attributes that make you special. There are many opportunities for experts of all hobbies and interests. Instead of trying to be something that you are not, be the best you that you can be. Find your voice and start speaking to your niche audience.

In my SXSW core conversation with Robyn Cobb, we discussed how to shine a light on others to increase your brand. I challenged the attendees to have brand sacrifice (thanks to Jerry S. Wilson). Look at your last ten tweets, blog posts or Facebook status updates. Do they reflect who you are? Are they valuable to your desired audience or is it just noise?

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