Who's Got Your Back?

It was a pleasure to attend the ERE Fall Expo. During the events, it was clear that people were committed to building stronger relationships. I was impressed with the non-stop networking, referrals and the best practices that were shared.

It reminded me of Keith Ferrazzi's latest book, Who’s Got Your Back.  Keith discusses the value of having three trusted relationships who will hold you accountable, offer mutually beneficial relationships and unbiased feedback in order to reach your true potential.

In this fast-paced digital world of connecting through several social media networks, is it better to have three true lifelines or an extensive reach of millions?