Stop Trying to Please Everyone

At the SITE SE Ignite Innovation Conference, we were honored to hear the Keynote Speaker, Jerry S. Wilson, board elected Senior Vice-President, who serves as the Chief Customer and Commercial Officer of The Coca-Cola Company. He is also the co-author of the book, Managing Brand YOU.

Jerry's presentation renewed the audience's passion for maintaining our own individual brands. Sacrifice potential clients to stay true to your internal compass and values. If you try to be all things to everyone; you will ultimately fail. Jerry asked, “Does MTV care if Grandma hates them? No. They love it and the more, the better results that they have with their target audience [teens].”

Jerry also challenged us to unleash the power of our own unique brands. Jerry recommended having more fun, taking more risks, not mimicking others and doing work on your own terms. Do you have loyal clients or a whole bunch of people who just think about you?