Say What You Need to Say

The true beauty of social media is that we can harness its' powers to generate win-win opportunities. You will see a better ROI if you do more than just monitor the social media activities of your customers and competitors.

The song, "Say", by John Mayer is my social networking anthem. It inspired me to stop lurking in social media communities and start contributing. It is a bonus that John Mayer has over 2 million followers on Twitter from his authentic tweets.

Is it time for you to take a leap of faith, continue to listen and finally participate in the online conversations about your industry or company?

Comments

[Steve Levy]

Now if only ROI was defined... <sigh>

Start with tracking - as laborious as it is - each new relationship from birth to fruitfulness. Just like Crispin's and Mehler's Sources of Hire study each year, it simply is not possible to measure the worth of any sourcing/recruiting channel if you don't know where the person came from.

Since recruiters are inherently lazy - or shall I say, most hate tracking the details - this is a long road.

Good to see you on the radar Jenny; time for me to start again...

Steve

[Jenny DeVaughn]

Agreed, Steve! When you start measuring, you may find that perception is not reality.

My two favorite recruiting metrics to track were candidate and client referrals. I usually was wrong in predicting which channels were truly my best resource. After seeing the monthly data, it helped me focus my time to maintain strong relationships with my top referral partners.

[Steve Levy]

what percentage of referrals turned into orders turned into revenue?

[Jenny DeVaughn]

I believe that approximately 80% of my client referrals turned into direct revenue and 35% of my candidates who were referred to me were placed through our firm. It was exciting working in the world of legal recruiting where the clients and candidates' expectations were high.