The Best Conversation About LinkedIn I've Ever Had

This is a guest post by Bill Seaver of MicroExplosion Media. While attending BarCamp Nashville, I saw Bill give an outstanding presentation. I enjoyed meeting Bill and other talented members of the Nashville technology and media community. Bill and I had a great conversation about LinkedIn and other social media tools. Thank you to Bill for compiling this blog post and producing the accompanying video:

That title pretty much describes my feeling about this conversation with Jenny DeVaughn of Social Precision in Atlanta. I met Jenny at Barcamp Nashville last month and realized she has expertise in LinkedIn…something I have been less than enthusiastic about in the past.

In this video, Jenny provides excellent insight into how to think about LinkedIn.

The biggest takeaway for me is that LinkedIn is NOT a communication tool like Facebook or Twitter. It’s a research tool. If you make that distinction, it changes everything. Jenny shares some of the ways (some of which are almost scary) you can tap into LinkedIn for business research, business development, networking, and competitive intelligence.

If you’re trying to figure out where (or if) LinkedIn fits into your social media strategy, I think the 12 minutes in this video will be helpful. I know it’s got me rethinking LinkedIn.

What You May Have Missed In LinkedIn from Bill Seaver on Vimeo.