Entries in corporate (2)


VIDEO: The Best Private Social Network for Corporations

Launching in 2010, Salesforce Chatter seems like the ultimate private social network for corporations. According to WebProNews, it lets users collaborate securely in real time with: Profiles, Status Updates, Feeds, Groups, Social Apps, Google Docs, Twitter, Facebook and more. Users are also able to build customized applications. Plus, this is all accessible via your mobile device, like an iPhone or BlackBerry.

It will be sold for a monthly fee of $50 per user and includes Salesforce Chatter, Salesforce Content and Force.com. Check out the quick video introducing Salesforce Chatter:


Nurture Your Online Community

Bert DuMars, VP E-Business and Interactive Marketing at Newell Rubbermaid and Rachel Happe, Co-Founder and Principal, of The Community Roundtable presented an interesting webinar today on growing and nurturing an online community. 

Bert discussed the integration of Sharpie’s mass media tactics and social media activities. The Sharpie team wanted to embrace and build relationships with existing Sharpie communities and fanatics. Newell Rubbermaid designed a website that showcases a wide range of creative Sharpie creations at http://www.sharpieuncapped.com. Have you ever seen a Lamborghini completely covered in Sharpie artwork before?

Rachel shared a community maturity model and how the functional areas within the organization are also affected. It is important to be aware of the different challenges as your community matures.

Thanks to Aaron Strout, CMO at Powered for coordinating a great webinar.