Entries in marketing (2)


Social Media - The New Multi-Level Marketing Pyramid?

When you become active in social media, it may feel like you are part of a multi-level marketing (MLM) scheme. There are many other users with more online influence than you. You may believe it is because they were an early adopter of a specific social media network and you joined too late. It may seem that others with little or no experience are able to reach their objectives using social media tools.

To avoid the MLM blues, focus on the reasons why you are engaging in social media. Seek out others that could use your expertise and for opportunities to pay-it-forward. The best time to remember your goals is when you log into a specific platform. Don't waste precious time worrying about others. I’m pleasantly surprised at how many social media leaders are genuinely willing to share their experiences and best practices.

If you only participate in social media or any other business with a “What’s in it for me?” attitude, you become your own worst enemy and will eventually fail. Use the tools that best suit your professional aspirations and look for moments to help others along the way.


Social Media Marketing for the Salon and Spa Industry

Last week, I was invited to speak at the International SalonSpa Business Network (ISBN) Annual Conference at the Terranea Resort in Rancho Palos Verdes, CA. Many senior management leaders and owners from the salon and spa industry were in attendance. The attendees were upbeat, engaging and supportive of each other.

It was an honor to be a keynote speaker and provide insights into the ways social media could enhance their brands and marketing efforts.

Thank you to ISBN, the sponsors of the conference, and Meeting Expectations, especially Jean Yahres for this opportunity and experience.