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Recruiters: Are Your Tweets Social Media Garbage?

When I started on Twitter, I was guilty of dumping. My Twitter stream looked like a mini-job board of open positions with links for qualified candidates to apply. It is impossible for a candidate have a conversation with a stream of open positions.

Here are some recommendations on how to avoid only dumping your jobs on Twitter:

  1. Give value to your ideal candidates. Tweet about recent articles and blog posts that your target audience wants to know more about.

  2. Connect with your potential candidates in person using Twitter. Coordinate and promote a tweetup.  Find a thought leader or author from their industry that you could feature at the event to generate additional interest.

  3. Promote your professional relationships by tweeting about events and newsworthy highlights of your non-profit partners and other sister companies.

  4. Help those who have questions via Twitter. Be sure to respond to each person, especially if they need to be redirected to another contact within your company.

  5. Discover referral opportunities. Build relationships on Twitter with other recruiters who may be willing to refer candidates to you or partner with you on specific seasonal hiring projects.

  6. Discuss competitive advantages of your culture. Any benefits that your organization offers that endorses a positive work-life balance is ideal tweet material.

  7. Highlight loyal employees’ accomplishments or departmental successes of your business. Companies that are stable and doing well attract talent.

  8. Remember your purpose on Twitter. Does your Twitter account exist only to broadcast open jobs and provide one-way communication to an audience of potential hires? Hopefully, your Twitter page is one small tactical piece of a significantly larger recruiting strategy.

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Reader Comments (2)


You have got real talent on writing, can I use this article on my site? It would be useful read to others.

Keep in touch

December 8, 2009 | Unregistered CommenterDataEntryGuy

Thank you. Of course, you may use this article on your website! Please include my name and website, http://socialprecision.com as the author and source of the article.

December 8, 2009 | Registered CommenterJenny DeVaughn

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