Entries in socialanalytics (3)


Infographic: What Happens Online in 60 Seconds

It is amazing that 98,000+ tweets and 320+ new accounts are created each minute on Twitter. During that same 60 seconds, there are 694,445 search queries on Google. We share 695,000+ status updates on Facebook. Check out these other statistics about how we spend each minute online:


Just How Big Is Social Media in England?

At the first Social Recruiting Summit at Google, I met Matt Alder. He is from the UK and an innovator in digital recruitment marketing. You can find out more about Matt at http://recruitingfuture.com.

 We’ve had an opportunity to meet at other conferences. Since Matt and I work in the same industry, yet in different countries, I’m amazed at how our challenges in social media are similar.

Check out this video from Simply Zesty with the latest statistics regarding social media use in the United Kingdom:

Any surprising stats?


Use Social Media Data to Increase Revenue

This is a great chart on the Social Analytics Lifecycle by Chuck Hemann and Ken Burbary. It shows how companies can use social networks to discover crucial data, share it with the appropriate corporate function and make improvements that will eventually increase revenue.

Often I meet with clients who are just starting to understand the potential of monitoring their brand online to discover ways that they can improve their products and customer service.

When listening to your clients or monitoring your target audience online, the key is to capture the right data and motivate your teams to share essential information internally.