Recruiting Innovation Summit at Facebook HQ

It was an honor to speak at Facebook. My session, "Innovative Recruiting in a Conservative Corporate Environment", gave me an opportunity to share insights regarding my social media role at Waste Management and some of the lessons that I have learned thus far.

Here is a link to the PowerPoint presentation and slides:Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ - Jenny DeVaughn

Thank you to Lance Haun, David Manaster, Kate Wilson, Amy Berry, Brendan Shields, Susan Strayer, Richard Cho, Matt Millunchick, the other speakers, sponsors, my colleagues and onsite/virtual attendees for their support.

Infographic: A World Without Facebook

[Via: Single Grain]

The Top Five Websites for Facebook Tips and Insights

If you are looking for new ways to harness the power of Facebook and its 500+ Million fans, check out these websites for current news and innovative ideas:

1.  FacebookFlow: http://facebookflow.com
FacebookFlow (FBF) CEO, Garin Kilpatrick, shares 50 free tips and offers a free 7 day e-book course.

2.  All Facebook: http://allfacebook.com
Started by Nick O’Neill, this blog covers all issues pertaining to Facebook including new applications, news and its future.

3.  Facebakers: http://facebakers.com
This site is run by Candytech and offers the most comprehensive Facebook statistics by country, page, group and application.

4.  Inside Facebook: http://www.insidefacebook.com
Founded by Justin Smith, Inside Facebook is to providing news and market research to the Facebook platform and social gaming ecosystem, especially for developers and marketers.

5.  The Facebook Blog: http://blog.facebook.com
This is the official blog of Facebook written by its employees. It provides an insider’s view of what it’s like to work at Facebook and explanations of the newest changes and updates.

Five Ways to Generate More Interest in Facebook

With over 500 million users, Facebook continues to bring us closer together. Take a look at these five tips, if you would like to get more attention from your target audience in this social network.

1.  Start with a strategy
When you started your business and put in a phone line, did you think that customers would call you immediately? Of course not, your company had a marketing strategy to increase the amount of calls your sales people would receive. Like with any marketing channel, Facebook requires a specific plan in order to gain the most ideal results. People are not going to flock to your Facebook Page, unless you have significant brand equity.

2.  End the stream of posts from games or applications
Playing games is one of the most popular activities online. When you post an action from these online games to your wall, you separate yourself from others who do not share your love of these applications. Most of your non-social media friends do not know how to hide different posts or specific content within Facebook.
 
3.  Take the conversation offline
Don’t rely solely on Facebook for your marketing plan. Continue to pick up the phone and/or meet with your clients at their offices on a regular basis. Use Facebook to enhance your relationship and connect socially with your contacts. Invest more time making introductions or reconnecting with colleagues at networking events.

4.  Reveal who you are on a daily basis
Show different sides of your life, interesting views and inspiring stories from people that you admire. Think about who you are and what you value. Is this reflected everyday in your wall on Facebook through your photos, videos, comments and likes? When you post content that is relevant and important to your audience, this increases the participation on your Page.

5.  Highlight others
Earn more social networking credibility by genuinely promoting others. There are many ways that you can give appreciation to others on Facebook. For example, you could write a recommendation for a colleague or mentor in LinkedIn and then post a link to their profile on your Facebook wall. By showing that you value your trusted relationships, it will help you create new friendships too.

Using Facebook to Identify and Recruit Talent

Facebook has over 350 million users from over 70 countries. Many companies are not effectively recruiting from Facebook and are missing out on its massive traffic.

This is a copy of my slide deck from my webinar: Using Facebook to Identify and Recruit Talent. You can also search the tweets with the webinar's hashtag: #FBrecruit.

Using Facebook To Identify And Recruit Talent - Jenny DeVaughn

Useful Facebook Links for Recruiters:
Create a Facebook Fan Page - http://www.facebook.com/pages/create.php

Find Friends (scroll down to search by company) - http://www.facebook.com/find-friends

Advanced Search Beta 2.0 Application - http://apps.facebook.com/advancedsearch

Facebook Gadgets - http://www.facebook.com/facebook-widgets

Thank you to Katherine Mehr with Human Resources IQ for inviting me to deliver this webinar as a free gift to my colleagues for the holidays.

You can also read my previous blog post, "Is Facebook the Best Untapped Social Recruiting Website?" that I wrote in October.

The Facebook Revolution

Protect Your Photos on Facebook

Last Friday, I was honored to speak at the Kettering Executive Network in Atlanta, GA. The audience was filled with senior-level executives from all industries. Debbie Brown kindly referred me, since their speaker and member selection is by invitation only.

During my presentation, I discussed the value of social media tools for research, business development and increased professional influence. I also shared security and privacy issues that may arise.

Most executives are not aware that Facebook may use your photos to show your friends in its ads. You may protect yourself by visiting this link. Within Facebook, you may click Settings -->Privacy (manage) -->  News Feed and Wall --> Facebook Ads tab. Then change the settings on the drop down menu in the screen at allow ads on platform pages to show my information to “No One”.

Scroll down and also change the option to “No One” to show my social actions in Facebook Ads. Facebook will not be able to leverage your connection to a particular page, group, etc. Don’t forget to click “Save Changes” when you are done.

There are many ways that professionals are vunerable online. It is important to stay abreast of any privacy or security updates to ensure that your information isn’t misused.

I Want My Life Back

Do you feel like all of the social media networks are taking over your life? It can feel overwhelming. At the end of the day, do feel like you just spent a lot of time online and didn't accomplish anything?

The social media tools that I use save me time, instead of wasting it. You can create a work/life balance using social media.

Here are some basic time management tips for the major social media sites:

Twitter - Let's face it. The public Twitter stream is full of noise. Use TweetDeck to set up filters, groups and searches. Focus on the industry leaders and potential clients that can advance your professional growth. Plan time to tweet and stick to it.

Facebook - Check Facebook after normal business hours. I use Facebook mainly for personal use. It can be a distraction from my professional goals. It is easy to start a click fest and forget what your purpose was by checking Facebook in the first place. Become a fan of any important company or group pages, so you will be notified of updates or upcoming events.

LinkedIn - I have always had a free account and have over 17,000 first level connections. Many people wonder how I was able to do this. It's simple. I set specific goals to grow my network. Every day I would send out a specific amount of invites and spend 30 minutes on revenue producing activities in LinkedIn.

Be sure that when you are working online that you are not randomly checking for updates to your social media networks. When using any social media tool, you must focus on your reason for being there and determine your action plan to reach your goals.